General Motors
Job Description
The Role
The Global eCommerce Senior Insights Analyst translates eCommerce data into actionable insights that improve digital sales, customer experience, platform adoption, and operational performance. This role partners with Global Commerce, regional business teams, IT, Product, BI/EDAI, Finance, Marketing, and other stakeholders to establish consistent measurement practices, deliver reporting solutions, support analytics-platform launches, and enable effective use of data across regions.
Partner with business, technology, analytics, Finance, Product, Marketing, and regional teams to gather, prioritize, and document analytics requirements.
Own and maintain the global eCommerce measurement plan, KPI definitions, reporting roadmap, analytics standards, and improvement backlog.
Develop and maintain dashboards, scorecards, reports, and executive-ready analyses for daily, weekly, monthly, and quarterly business reviews.
Analyze traffic, engagement, conversion, orders, sales, customer behavior, product performance, and operational metrics to identify trends and opportunities.
Translate complex data into clear insights, recommendations, and actions for leaders and regional teams.
Monitor data quality, reporting accuracy, anomalies, tagging issues, and performance changes; coordinate resolution with technical and business partners.
Support analytics-platform implementations and enhancements from requirements and solution design through testing, launch, and post-launch support.
Coordinate tagging, data validation, dashboard configuration, reporting requirements, user access, and launch readiness.
Train regional stakeholders on analytics tools, eCommerce metrics, dashboards, benchmarks, and performance interpretation.
Create reusable templates, job aids, FAQs, and training materials that improve adoption and self-service capabilities.
Serve as a primary contact for regional questions related to reporting, metrics, data quality, dashboards, and eCommerce performance.
Lead or support projects by managing scope, milestones, risks, dependencies, status reporting, budgets, and outcomes.
Bachelor’s degree in business, analytics, information systems, marketing, computer science, or a related field, or equivalent experience.
6+ years of experience in business intelligence, analytics, reporting, or data-driven business operations.
Demonstrated experience developing, interpreting, and communicating business performance insights.
Strong proficiency with Microsoft Excel or Google Sheets and BI/reporting tools such as Cognos and Tableau, or comparable platforms.
Strong knowledge of eCommerce, digital commerce, marketing analytics, customer experience, or a related field.
Understanding of the automotive industry and the evolving digital commerce landscape.
Experience defining KPIs, developing measurement frameworks, improving data quality, and documenting reporting requirements.
Experience supporting analytics implementations, platform launches, system enhancements, or business-process changes.
Experience working with global or geographically distributed teams.
Strong project management, stakeholder management, communication, and problem-solving skills.
Ability to explain complex data and technical concepts to executives, business users, and technical teams.
Ability to work independently, manage multiple priorities, and operate effectively in an ambiguous environment.
Experience with Shopify or another enterprise eCommerce platform.
Experience with digital or web analytics, site tagging, data layers, or customer-journey measurement
Working knowledge of SQL, data modeling, data warehouses, APIs, or analytics engineering concepts
Experience supporting international markets, multiple currencies, localized customer journeys, or regional operating models.
Experience developing training programs, job aids, enablement plans, or communities of practice
Experience with Agile delivery, requirements management, user acceptance testing, change management, or process improvement.
Experience applying AI or automation to reporting, analytics enablement, data quality, or operational support.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
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