The Digital Marketing Specialist will support AiCure’s digital marketing efforts across paid, email, and organic channels to help drive inbound traffic and lead generation. This role will assist in executing campaigns across search, social, display, email marketing, and content marketing, while contributing to SEO & GEO initiatives and performance optimization.
The ideal candidate is a detail-oriented, tech-savvy marketer with a foundational understanding of digital marketing channels and a strong interest in data-driven campaign execution and optimization, including the use of AI tools to enhance marketing efficiency and content creation.
Essential Functions/Responsibilities:
- Support the execution and day-to-day management of paid digital campaigns (search, social, display, retargeting).
- Assist with email marketing campaigns, including building emails, managing lists, scheduling sends, and tracking performance.
- Collaborate with internal teams to develop email content aligned to campaigns, personas, and buyer journey stages.
- Help maintain and segment email lists to improve targeting, engagement, and lead nurturing efforts.
- Assist with SEO & GEO initiatives, including keyword research, citations, on-page optimization, and content updates to improve organic traffic.
- Collaborate with the marketing team to help align digital tactics with target audiences and campaign messaging.
- Coordinate with internal teams to help develop and publish content that supports digital campaigns.
- Use AI-powered tools (e.g., generative AI platforms) to assist in creating and optimizing marketing materials such as ad copy, email drafts, social posts, and website content, with guidance and oversight from senior team members.
- Support testing of AI-generated content to improve efficiency, personalization, and campaign performance.
- Monitor campaign and landing page performance; suggest optimizations to improve engagement and conversion rates.
- Track and report on digital marketing performance using tools like Google Analytics and email platforms; highlight trends and insights.
- Assist with marketing automation platforms (e.g., Pardot/Salesforce) to support lead generation, email workflows, and nurturing programs.
- Help coordinate website updates, including form setup and basic lead routing processes.
- Stay informed on digital marketing trends, including emerging AI capabilities, to continuously improve campaign performance.
Required Education & Training:
- 1–3 years of experience in digital marketing or a related field (internships included).
- Familiarity with paid media channels (search, social, display) and basic understanding of SEO and email marketing principles.
- Exposure to AI tools for content creation (e.g., ChatGPT or similar platforms) is a plus.
- Experience building and deploying email campaigns in a marketing automation platform (e.g., Pardot, HubSpot, Marketo) preferred.
- Strong analytical and organizational skills, with attention to detail.
- Experience with Google Analytics or similar tools preferred.
- Exposure to marketing automation or CRM platforms (e.g., Pardot, Salesforce) is a plus.
- Interest in B2B marketing or SaaS/technology environments preferred.
- Bachelor’s degree required.
Pay: $65,000.00 - $85,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Health savings account
- Paid time off
- Retirement plan
- Vision insurance
Work Location: Remote