The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising, with over 3,000 employees across more than 30 offices. Our technology helps advertisers reach the right audiences across the open internet — from streaming TV and podcasts to mobile apps, news, and more.
Advertising powers the content people love. By making it more transparent, effective, and responsible, we help support trusted journalism, quality entertainment, and creators worldwide. The world’s brands and agencies rely on us to reach their customers and grow their businesses responsibly.
The scale of our platform brings unique technical challenges — from processing massive datasets in real time to building systems that operate reliably on a global scale. When you work here, your impact is worldwide. We welcome diverse perspectives, encourage curiosity, and build teams that learn from one another. If you’re driven to solve meaningful challenges, we’d love to meet you.
General Manager, Partner Growth
THE ROLE
- Reporting to the General Manager, Channel Partnerships, the General Manager, Partner Growth is responsible for developing new partnerships across The Trade Desk’s ISV, MSP, and VAR businesses. Working within the overall Channel Partnerships vision and strategy, this leader will build and convert a clear quarterly and annual pipeline of new partnership opportunities, from initial engagement through agreement and launch.
- This is a senior individual contributor and highly external role. The successful candidate will identify prospective partners, build executive relationships, develop the commercial strategy for each opportunity, and lead complex discussions through close. The role will work closely with Business Development and Client Services leadership, using those teams as appropriate to evaluate, launch, and transition new partnerships. As Channel Partnerships explores expanding into new portfolio areas, this role will play a key function in those early discussions.
- This is a new role with significant visibility and impact. The right leader will bring a modern SaaS new business mindset, experience developing partnerships across ISV, MSP, VAR, indirect, or partner-led businesses, and the ability to work effectively across Business Development, Client Services, Product, Revenue Operations, Finance,Legal, and partner leadership teams. This is a revenue role and goals will be tied to media spend growth. The role is based in New York City and requires travel of up to 30%.
KEY RESPONSIBILITIES
- Build the Partnership Pipeline: Develop and manage a clear quarterly and annual pipeline of new ISV, MSP, and VAR partnership opportunities.
- Originate New Business: Identify and engage prospective partners that can expand The Trade Desk’s reach and create meaningful incremental revenue.
- Lead Opportunities Through Close: Own new partnership opportunities from initial engagement through commercial agreement, launch, and transition.
- Develop Commercial Strategies: Define the value proposition, commercial approach, executive engagement plan, and path to close for each priority opportunity.
- Build Executive Relationships: Develop trusted relationships with senior leaders at prospective partners and lead external discussions throughout the process.
- Accelerate Pipeline Conversion: Maintain clear milestones, next steps, internal actions, and accountability across active partnership pursuits.
- Partner Across the Organization: Work with Business Development, Client Services, Product, Finance, Legal, and Revenue Operations to advance and launch new partnerships.
QUALIFICATIONS
- 15+ years of experience across SaaS, enterprise technology, platform businesses, business development, partnerships, indirect sales, consulting, or related domains.
- Adtech or martech experience is required, with high value placed on bringing a network of relationships.
- Significant experience developing and closing partnerships across ISV, MSP, VAR, indirect, marketplace, alliance, or partner-led businesses.
- Proven success building new business pipelines and converting complex partnership opportunities into signed agreements and launched relationships.
- Experience partnering deeply across Business Development, Client Services, Sales Operations, Product,Revenue Operations, Finance, and Legal.
- Demonstrated ability to originate opportunities, develop commercial strategies, negotiate agreements, and lead partnerships through close.
- Strong executive stakeholder management experience, both internally and externally.
- Ability to work through ambiguity and accelerate momentum across commercial cycles.
- Must be based in New York City and willing to travel up to 30%.
WHAT YOU’LL BRING
- A strong new business mindset and a proven ability to identify, develop, and close new partnerships.
- Experience building and converting a meaningful pipeline across channel, indirect, marketplace, or platform businesses – e.g., VARs, GSIs, ISVs, MSPs.
- The ability to translate the larger Channel Partnerships vision and strategy into a clear quarterly and annual partnership pipeline.
- Strong grasp of different value creation motions in adtech and the roles of various stakeholders (e.g.,agency, intermediaries, DSPs, SSPs, data providers, etc.).
- A good understanding of the growing ecosystem of AI-first adtech companies and a POV on how aDSP can help them scale.
- Strong commercial judgment paired with disciplined opportunity management to consider value propositions, commercial approaches, executive engagement plans, and paths to close.
- A practical, hands-on style to remain directly involved from initial outreach through launch.
- The ability to work effectively with Business Development and Client Services without owning those teams or portfolios.
Who you are:
The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
[LA JOBS ONLY] The Trade Desk will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652.
[SF JOBS ONLY] Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
In accordance with various US state laws, the range provided is the Trade Desk's reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, and location. All employees may be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance. The Trade Desk also offers other compensation depending on the role such as variable compensation-based incentives and commissions. Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year. Employees can also purchase The Trade Desk stock at a discount through The Trade Desk’s Employee Stock Purchase Plan.
The Trade Desk also offers a competitive benefits package. Click here to learn more.
Note: Interns are not eligible for variable incentive awards such as stock-based compensation, retirement plan, vacation, tuition reimbursement or parental leave
At the Trade Desk, Base Salary is one part of our competitive total compensation and benefits package and is determined using a salary range. The base salary range for this role is
$147,200—$269,900 USD
As an Equal Opportunity Employer, The Trade Desk is committed to creating an inclusive hiring experience where everyone has the opportunity to thrive.
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