Director of Global Events & Experiential Marketing

Who you are

• At least 10 years of experience in events or experiential marketing, ideally within B2B technology, SaaS, advertising or media
• Proven experience creating and delivering global events, major hosted programs and brand activations, including events for 200+ attendees
• Strong creative instincts and the ability to turn business objectives into distinctive and engaging experiences
• Exceptional writing and storytelling skills, with experience developing event messaging, agendas and speaker content
• Excellent project, production and budget management skills
• Strong commercial judgement and experience measuring event impact and ROI
• Experience managing agencies, suppliers and sponsorships across multiple regions
• Confidence working with senior executives, customers, sales teams and strategic partners
• Curious and confident in using AI tools to work more efficiently and create stronger event experiences
• Willingness to travel internationally and lead events onsite

What the job involves

• Skai is seeking a Director of Global Events & Experiential Marketing to lead the strategy and execution of standout brand experiences globally. From flagship Skai-hosted events and major industry moments to executive experiences, partner activations and hospitality, you’ll create programs that bring our brand to life, deepen relationships and drive commercial impact
• This is a strategic and highly hands-on role, with end-to-end ownership of Skai’s global events program — from the initial concept and messaging through to speakers, promotion, production, onsite delivery and follow-up
• Develop and lead Skai’s global events and experiential strategy in line with brand and GTM priorities
• Build and manage a global programme of hosted events, industry sponsorships, executive experiences, partner activations and hospitality
• Own the entire event experience from initial concept to post-event follow-up, including positioning and messaging, agenda development, speaker sourcing and preparation, audience acquisition, creative production, logistics, onsite delivery and measurement
• Act as the central lead for every event, coordinating cross-functional teams and external partners to deliver one cohesive, high-quality experience
• Create original concepts and activations that make Skai stand out and give customers, prospects and partners a memorable experience
• Partner with Brand, Sales, Customer Success and Product Marketing to define audiences, content, messaging and engagement plans
• Collaborate with strategic partners including Amazon Ads, Walmart Connect, Criteo, Google and TikTok on joint events and experiences
• Manage event agencies, venues, production partners, sponsorships, vendors and budgets
• Measure success across brand impact, audience quality, engagement, pipeline and revenue, using insights to improve future investment
• Use AI and emerging technology to support event concepting, content development, audience personalization, operational efficiency and measurement

Benefits

• Offices in cities across the world
• Professional growth stipend
• Diversity and inclusion programs
• Company outings and volunteering
• Health and wellness initiatives
• Stock option plan
• Transportation benefits
• Exclusive perks and discounts
• Stocked kitchens and happy hours